In the last few years ther has been a tremendous explosion in video production.  Much of this due to ease of acquiring a simple video camera that has great resolution.

The amount of videos being created for use on the web is off the chart.  However there is a big problem with all this video due to the fact that many people are creating videos for marketing and business purposes and yet have little to no knowledge of how to create images that work.

I recently watched a video on the web with a woman pitching something and behind her was a cork board with countless photos of her family.  Any viewer would be drawn to this busy board looking at the photos and not really paying any attention to what she was selling.

Another video had three young girls sitting on a bench against a white wall. One of them was pitching something about how to be an entrepreneur All three looked quite shy and not comfortable on camera.  It seems to me that whatever they were selling wouldn’t get through to make anyone  buy the product.

There are some very simple rules to follow when creating any video to sell a product.  One of the big rules is to keep it short.

I recently did a talk to a chamber of commerce about creating videos for Social Media Marketing on the web.  In my talk, I showed them a successful seven minute video that I produced for a client.  I’m sure they all benefitted from seeing how much information you can pack in to seven minutes. I had to add however that these days the average video length on  the Web is down to three and a half minutes.

There are some really good video tutorials on this site that you can use when creating your next video. Check them out on the front page.

Cheers, Barry