The Truth in Advertising?
The truth in advertising? Boy is this an oxymoron!
Ok, let’s look at the humorous side of things.
This is a bit of the topic but bare with me for a minute. From lot’s listening to commercials especially on TV, it seems to be that there a few big words that advertisers use to sell anything and everything. The words are:
*Just
*Only
*But wait
*Low Low
*Limited offer
*Have your credit card ready
JUST AND ONLY
Let’s look at (Just) & (Only) for a moment. When the advertised price is $19.95, you have to figure if that is good price or not? They don’t want you to think about this so they think for you,,by sticking in (just or only). Now you’re convinced you can afford it because after all it’s just or only $19.95
BUT WAIT
Another big one is (but wait) They get you excited about the offer but just when you’ve got out your cheque book and about to write, the guy announces in a somewhat louder voice (BUT WAIT!!) startling you and causing you to knock over your cup and spill coffee all over your pants. This is called the up-sell.
LOW LOW.
A new one they are using now is (low, low). The phrase they used previously was; (for the low price of), but they found that it wasn’t low enough to get you to buy, so they introduced (for the low, low price of) I wonder what would happen if they introduced (the, low, low, low price of)? It’s got to cost less?
LIMITED OFFER
by the way this doesn’t mean that by waiting you might not get one. It simply means the advertiser has only so much money to keep the commercial running. It’s his limitation not yours.
OPERATORS ARE STANDING BY
What about (operators are standing by) Personally I have never seen an operator standing by and I’ve watched a number of telethons and channel 9 programs and they are never (standing) they are always sitting by. So why don’t they tell the truth, that operators are sitting by. The reason is that (sitting by) doesn’t really make you feel like they want your business but if they are leaning up against a wall… then they do?
HAVE YOUR CREDIT CARD READY
(Have your credit card ready)?? C’mon, nobody has their credit card ready. That’s why all those operators are standing by and seem to do more listening than talking. It’s because the person on the other end of the phone is off in the bedroom looking for their credit card number.